Are Brand Mascots a Good Investment
In the dynamic world of marketing, where customer behaviours evolve and new strategies emerge, one timeless tool remains impactful - brand mascots. From the jovial Ronald McDonald to Sergei and [...]
How to Become a Costume Designer
If you have a passion for fashion, art and storytelling, then the world of costume design might be your stage. From historical dramas to futuristic sci-fi, costume designers play a [...]
Sizzling Summer Marketing Ideas: Boost Your Sales with These 8 Hot Strategies
As the summer season heats up, it's the perfect time to freshen your marketing efforts to maximise sales. There are numerous ways to generate buzz around your brand, from limited [...]
Unravelling the Whimsical World of Football Mascots
Football, a sport that dates back to the mid-19th century, was once seen as a gentleman's game before becoming accessible to the working class. As a result, it became a [...]
8 Small Business Marketing Ideas that will Help You Grow Quickly
With so many competitors in the market, it can be challenging for small businesses to get noticed by potential customers despite being valued by their local community. That’s why it’s [...]
Mascot Costume Care and Cleaning
Inside a mascot costume, it's a stuffy and sweaty existence for performers. Naturally, therefore, costumes must be cleaned thoroughly between uses. Most costumes are designed to be machine washed on [...]
How to Deliver the Perfect Mascot Performance
Mascot performance offers a creative avenue to embody your brand and connect with your customers. Building brand identity, putting a smile on the audience's faces, and creating customer loyalty with [...]
Our Favourite Olympic Mascots
Quirky Olympic mascots Wendell and Mandeville held a special place in British hearts, ever since their loveable chaos during London 2012. With the Tokyo 2020 games rapidly approaching, sports fans [...]
How to Choose the Right Business Mascot
A readily recognised business mascot can enhance a business or brand beyond measure. Once upon a time, just a part-glimpse of a toucan screamed ‘Guinness’. These days a red and [...]
How To Introduce Your New Brand Mascot
Brand mascots offer magical opportunities in audience engagement and brand traction; however, just like any introduction, your mascot’s first impressions matter. Launching a new brand mascot becomes a scary undertaking, [...]