The Dos and Don’ts of Mascot Performance
Mascots are the embodiment of spirit, enthusiasm, and entertainment at any event. Whether representing a beloved sports team or promoting a brand at a corporate event, delivering the perfect mascot [...]
How to Become a Costume Designer
If you have a passion for fashion, art and storytelling, then the world of costume design might be your stage. From historical dramas to futuristic sci-fi, costume designers play a [...]
Sizzling Summer Marketing Ideas: Boost Your Sales with These 8 Hot Strategies
As the summer season heats up, it's the perfect time to freshen your marketing efforts to maximise sales. There are numerous ways to generate buzz around your brand, from limited [...]
Ideas for World Book Day Costumes
World Book Day is just around the corner, so to help bring your child’s fantasies to life, we have discussed all there is to know about the event; ideas for [...]
Get Your Brand Noticed With These Tops Tips
The average person encounters approximately 6,000 to 10,000 advertisements every single day. The saturated market of the modern world can make it difficult to stand out amongst competitors. Therefore, your [...]
How To Introduce Your New Brand Mascot
Brand mascots offer magical opportunities in audience engagement and brand traction; however, just like any introduction, your mascot’s first impressions matter. Launching a new brand mascot becomes a scary undertaking, [...]
The History of Pantomime – A Very British Tradition
Pantomime is a quintessential part of Christmastime in the UK. From the ever-popular Cinderella to the old favourite but now less frequently performed Aladdin. Most people will have festive memories [...]
What Can We Learn from The Masked Singer Costumes?
The world of theatre and television may cross paths with actors, but they often attract a very different audience. In the past costume design has mostly been associated with the [...]
How to Create a Costume Vision Board
Every theatre production starts with a script. Words on paper or screen. Creating a new production is an exciting and difficult time. Deciding on how the script will be interpreted [...]
The Origin of Mascots and Mascot Costumes
A mascot is an animal, person, or object that brings good luck. They are widely used to represent groups such as schools, sports teams, societies, and brands. The word mascot [...]