With so many competitors in the market, it can be challenging for small businesses to get noticed by potential customers despite being valued by their local community. That’s why it’s essential for business owners to have a strong marketing strategy to ensure the growth and success of their business.
In this article, we will explore some practical small business marketing ideas that can be used to grow your business quickly.
Create a Website
Creating a website for your business is a great way to establish an online presence. As the website is entirely under the business’s control, you can accurately convey the brand and product/service offerings.
What’s more, you can create pages for search engine optimisation (SEO) and advertising to attract customers to your site, increasing your visibility. Further, to sell directly, you can attach an e-commerce store.
Focus on Local SEO
Focusing on local SEO is a great idea for a small business, for it will increase visibility on search engines. As a local company, you are more likely to receive search engine traffic for keywords targeting your area, such as ‘marketing company in Nottingham’. You’re also likely to be visible in the local section of search engine results.
Individual search engines have ways in which you can increase marketing efforts for local SEO. For example, Google allows you to create a business profile. By completing your business information which involves adding your location, you may be visible on popular tools such as Google Maps.
Engagement With the Community
Attending community events can help grow your business into a respected brand, earning customer loyalty and trust.
Engaging face-to-face and asking for feedback can be highly insightful. It’s the perfect chance to find out exactly what your target audience needs and desires from your business so you can provide a better service.
Invest in a Promotional Costume
Purchasing promotional costumes can be an entertaining method to engage with potential customers at events. It effectively draws attention to your brand and generates a buzz which may even spread on social media as people request photos with the mascot.
Having performers inside the promotional costume distribute flyers and samples can also be handy to promote your business further, as mascots are more approachable.
Build A Platform on Social Media
Social media platforms such as Facebook, Instagram and Twitter can provide opportunities for small businesses to engage and network with potential customers.
A strong presence on social media will give small businesses a competitive advantage as it’ll increase online visibility and provide social proof, ultimately attracting new customers. While there may be costs associated with creating content and running ads, social media platforms are free to use, making them a cost-effective marketing strategy for most small businesses.
Use Email Marketing
Using email marketing is beneficial to growing a small business. You can build an email list of prospects, enabling you to communicate directly with your target audience and send relevant and exciting content free of charge.
It can also be data-driven for segmented messaging and tracked, which is useful for measuring campaign performance.
Attend Business Festivals
Business festivals often have motivational speakers and workshops, allowing you to broaden your small business marketing ideas.
Attending is an exciting prospect as you’re surrounded by like-minded people. It can be quite motivational to hear other entrepreneurs succeed, and it’s an excellent opportunity to represent your brand to the business community.
Offer Discounts and Promotions
Promoting discounts online or offline can increase customer retention.
What’s more, offering better deals than your competition can help your business stand out, increasing your competitive edge in your particular market.